Lucky Dog Restaurant- Identity

Lucky Dog is a small fast food chain serving the Chicago-land area for over 33 years. This identity systems reimagines their classic diner interior with a vibrant and playful twist. The new Lucky Dog restaurant establishes its energetic and fast service through a reimagined mark in the style of a slot machine. The new brand mascot “Lucky” uses components of the mark to form a friendly hot-dog persona, seen throughout the packaging and stationary of Lucky Dog.